To strengthen PancakeSwap position on the market and get more popularity and clients, next their move would be distributing airdrop for PancakeSwap users. I know that it is now new, but after that more and more users would use it rather than Uniswap or 1inch for example.
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PancakeSwap surpasses Uniswap in trading volume
PancakeSwap surpasses Uniswap in trading volume
$ 1 508 688 258 vs $ 1,351 927 221
and took 1st place in the overall rating
PancakeSwap trades for BNB and commissions are very low - a few cents, unlike Uniswap