The UFC and crypto

The Ultimate Fighting Championship (UFC) is the world’s premier MMA promotion‚ and it’s poised to start selling NFTs.

The UFC has filed two trademarks. The applications were first noticed by Josh Gerben, founder of law firm Gerben Intellectual Property.

The first is a trademark to launch a UFC-branded cryptocurrency. The application makes room for fungible and non-fungible tokens alike: it encompasses “cryptocurrency services, namely, providing a digital currency, digital token or non-fungible token for use by members of an online community via a global computer network.”

The second provides an app for its would-be cryptocurrency. The application reads: “Downloadable software which provides members to receive, access, spend, trade and manage cryptocurrency, digital currency, digital tokens, non-fungible tokens, digital collectible and digital assets.”

The filings were made with the United States Patent and Trademark Office on April 23.

The UFC and crypto
The UFC may be dipping its toe into the NFT business, but current UFC heavyweight champion Francis Ngannou has already beaten the promotion to it.

Ngannou made more money from the NFTs he released after beating Stipe Miocic for the heavyweight title—$58,000—than what the UFC guaranteed him for the title bout itself.