Are you interested to know about game localization? If yes, read this article till the end and know everything about it. 

The game industry is flourishing all over the world. It is expected to grow by $200 in the next few years. After developing your game, you want to launch your game in different markets. We all have the knowledge that every country has its own language. Players will only download your game if the game is in its own language but the theme and culture are different from their regions, so it might be possible that your game would gain little popularity. If this happens, all your game development effort will go in vain. So, what’s the solution for this? Game localization is a major factor that can ensure you grow in every market insight. 

Are you interested in creating your own game with specific game localization? If yes, you must contact a mobile game development company to create your game with specific localization.

Let’s move further with this article and learn everything about localization that will help you build your game for different regions.

What Is Game Localization?

Localization is the process of getting content that provides a new region, transition, related images, and various elements according to culture to attract users from different languages. When it comes to games, the Android game development studio’s developers always try to provide a feel, style, tone, and user experience to get more players on board. With the help of localization, you can provide the users a feel that the game is made for them. There are various things to note while including game localization in the game:

• Idioms are altered according to the regions and culture.

• Change in slang to regional equivalents.

• Altering the time, date, and format as per the local market. 

• Including the voiceovers and dubbing the new characters

• Changing the music and soundtracks as per the culture. 

• The menu of the game and the user interface are verified and edited to get the local language and expansion during the translation process. 

Why is Game Localization Important?

Game localization is crucial for several reasons:

Increased Sales and Player Base

When you include localization in the game, you can significantly increase the sales and player base. When you secure the entire market with multiple languages, you can reach a broader audience, attracting more players and increasing revenue. 

Improved User Experience

It is necessary to have localization in the game as it enhances the user experience by getting to know more relatable players in a specified area. This can surely help you increase user satisfaction and retention. 

Compliance with Local Regulations

Localizing a game also helps developers comply with local laws and regulations. For instance, some countries have strict rules regarding violence and drug use for gambling and games.  By localizing a game, developers can ensure that it adheres to these regulations.

What is Involved in Game Localization?

The game localization process involves several key steps:

Translation

This involves translating the game's text and properties into the target language. It can be done by a single person or a team of translators. Also, this helps in focusing on the target audience. 

Editing and Proofreading

This step helps in correcting stylistic and textual mistakes to ensure the language is accurate and consistent. It ensures you fix spelling mistakes and other typos that help in increasing user satisfaction.

Integration

This involves adding the translated materials into the game and updating the code to incorporate these changes. The user interface (UI) and user experience (UX) are also adjusted to ensure that they display correctly.

Regional Adaptation

With the localization, it is necessary to adopt the regional cultural norms and regulations. This will help you to attract more users by their regions. Also, while adapting this localization, you can remove or add specific elements regarding the region. 

Linguistic Quality Assurance (LQA)

This is the final step in the localization process. It involves creating accuracy and ensuring the translation that it has been incorporated into the game.

Best Practices for Game Localization

Here are some best practices to keep in mind when localizing a game:

Plan Ahead

The first thing you need to do is start planning your game localization. This is an early stage in the development process. This will give you ample time to build a glossary and address any potential issues.

Use a Translation Management System (TMS)

A TMS is one of the most crucial parts that can help manage your localization projects more efficiently and ensure consistency across all your translations. It can also automate repetitive tasks to ensure that every region player gets their region again. 

Work with Localization Experts

When you work with vendors who are localization experts, you can easily relate to the audience and know how it works. They should have experience to translate and ideally play all games.  

Final Words

This is what game localization is all about. It helps in boosting your game development process and revenues. It makes sure that when you want to build your game community in different regions, this method is one of the basic things to do. Also, with the help of game localization, your game development company in the UK would be reaching the top in the different regions.