I have a business and want to try buying ads.

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I have plans (each one has extra services in the checkout process)

Starter $89
Pro $149
Elite $199

Prices are not fixed, can also change, a bit higher maybe.
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This business is not about free trials. I know that free trial is a good way but no agency has free trials for this.
It is a service where manual work is needed.
My costs are 50% (freelancer friend + stripe) He could easily fulfill 5 orders per day manually.
Big advantage is, if people are happy they will come back. It's something people come back and order again from time to time, some monthly. Or they might request higher packages later.
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Which platform do you recommend for using ADS?

- Google, the big advantage is people are already searching for exactly this. They are warm. Conversion would be better than through Facebook I guess. Should I register and spend a free hundred to try it out? I am not sure about the costs per click. I need to find a good ROI for me.
- Twitter, not sure. Costs could be very high and not sure if it will be worth it.
- Facebook, I can also target good but they are not in need of the service. They might be interested but not as warm as Google Users.
 
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Bottom the Link:

I want to find a good ROI. My costs are 50% so currently without clients there is a 50% profit.
If I buy ads and have no instant profit, that would be acceptable as I rely on coming back customers. I would buy the customers and getting in the profit zone with returing customers.
So my dream would be to just spend money and to avoid losses (maybe very small losses are acceptable) but in the mid/long term I have satisfied clients who come back.

What do you suggest?

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