AppCoins integrates app stores, users, developers, advertisers, and OEMs. This system is app store agnostic, existing across different mobile platforms (Android & iOS). The different app stores act as oracles of the smart contracts, which are associated with each of the platform’s core transactions. This system creates a trust layer for the economy, obviating the need for intermediaries. AppCoins aims to become the universal language of the app economy.

The protocol also includes a so-called Proof-of-Attention system. Users, app stores, and OEMs receive tokens through the Proof-of Attention concept as a reward. Developers that want to advertise their apps can be sure that the user has installed and used it. The users reinvest their tokens via inapp purchases and this would theoretically create a virtuous loop that boosts the AppCoins economic growth.