ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem. Throughout each aspect of the platform, blockchain technology is used in order to facilitate the development and sales of goods, services, information and advertising using the principles of a decentralized economy. ARROUND will have the ability to address multiple markets through the application of a single technological platform. Each element of the ARROUND economy relies on blockchain to ensure frictionless interaction between each party, allowing the system as a whole to maximize its potential to become a transparent and trusted resource within the global AR ecosystem. Blockchain is a digital ledger in which transactions are stored and validated by the participants on the network, resulting in a unique transparent and verifiable record without the need for a central authority. Through the use of EC20 smart contracts, ARROUND can solve a number of specific issues associated with social networks, advertising networks, marketplaces and crowd-sourced data.

ARROUND allows you to target ads to system users. For example, if the advertiser places an advertising "round" on the signboard of his shop, when it enters the camera view of an ARROUND, he will see the ad. The advertising message will depend on his social demographic. For example, if the advertiser is a pharmacy, the young mother will see an ad for diapers, while a middle-aged man might see vitamins, for instance.

When visiting shopping centers, ARROUND users can see "rounds" with targeted advertising on the signs of shops or advertising venues, as well as navigation, which will be implemented in different ways (e.g. using animated characters). The advantage of this advertising is that the user receives it "in the moment", when he's potentially ready to make a purchase, and you only need to attract his interest.