The American video gaming merchandise GameStop has partnered with Ethereum layer two scaling network Immutable X to launch an NFT marketplace. GameStop will now allow users to purchase web3-powered games directly from the platform.

On October 31, GameStop confirmed the official launching of its new NFT marketplace in partnership with Immutable X. The NFT marketplace will allow users to seamlessly access in-game assets, such as trading game cards for “Gods Unchained and Guild of Guardians.”

GameStop And Immutable X Integration

The video gaming firm first announced its partnership with Immutable X in February. At the time, the two firms jointly launched a $100 million token incentive fund to support Web3 game developers.

In addition, GameStop separately announced a $500 million fund initiative to boost developers’ adoption of the platform. The firm used the funds to support NFT creators and video game developers building on Immutable X.

GameStop NFT Marketplace Overview

GameStop launched its alpha version of its highly anticipated digital assets marketplace in July. But at launch, the platform only offered a few digital artworks and collectibles. The new marketplace offers tokenized and tradable digital trading cards and customizable land plots, among others.

According to the site publication, the marketplace is available to all GameStop players and GameStop Powerup Pro customers in the United States. The new marketplace will allow carbon-neutral NFT minting with no gas fees.

GameStop has already listed several digital collectibles on its digital assets marketplace, including several “pawn” NFTs from Immortal Game, a Web3 chess game, and NFTs of digital trading cards from DC comics.

In the meantime, GameStop shares price seems to consolidate after reacting sharply to the announcement on October 31. At the time of writing, GameStop shares have surged by 3.5% in the past 24 hours.