Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

UK’s first experiential marketing degree: five things to know [Event Magazine]

A big step for experiential marketing, as the first degree in the subject has launched at Sheffield Hallam University. With millennials spending more money on experiences than material goods, events are the right way for brands and companies to target these groups, and others.

51% of people don’t speak up in meetings for fear of looking “foolish” [Conference News]

Over half the people in your meetings could be too scared to speak up for fear of embarrassment. This may be a good time to look at how your meetings are conducted, and think of different ways for improving audience engagement, so people can share their opinion without having to physically vocalise their point.

MARKETING

Twitter is finally opening up Moments to everyone [Mashable]

Twitter’s Moments are now open to everyone, meaning you can now curate tweets to tell a story, show progress of your event, or anything else you can think of for that matter! Let us know how you’ll be using Twitter Moments!

The Complete Guide to Experiential Marketing [Evenbrite Blog]

It just so happens that in relation to the news of the first experiential marketing degree, we have also created our very own complete guide to experiential marketing. This is a free download helping you find out all you need to know about experiential marketing. Enjoy!

TECHNOLOGY

Google, Facebook, Amazon join forces on future of AI [BBC News]

When big names like Google, Facebook and Amazon join together to discuss the future of AI, you know AI is going to have a huge impact to the future of technology – and all of our futures for that matter – as AI has the potential to disrupt many aspects of our lives, for better and for worse. Hence this meeting of minds to discuss such topics as ethics and reliability.

PRODUCTIVITY

How to Make the Most of Your To-Do List: 7 Styles to Try [Hubspot]

Some people find a to-do list an essential way to note all the tasks they have to do that day/week/month. But there are different ways to write a to-do list, instead of just listing each task one by one. Hubspot show us 7 different styles to try in this article. You may just find another style works a lot better for you, so why not give them a go?

6 Steps to Avoid Burnout as an Event Manager [Eventbrite Blog]

Burnout is a serious problem for a lot of people in the events industry, especially when leading up to a big event, you find yourself working more hours to get things done, to solve problems, and to make sure everything goes right on the big day. In our article, we’ve listed six different ways to carry on working but avoid that disastrous burnout.

AND IN OTHER NEWS…

Here’s Elon Musk’s complete, sweeping vision on colonizing Mars to save humanity [Business Insider]

How do you feel like being an event planner on Mars? If you’ve got an adventurous spirit (or just love Sci-Fi), then Elon Musk’s incredibly ambitious vision to start populating Mars should get you very excited. We can only imagine the first colony will want an almighty opening bash to celebrate their arrival…so step up any event planners with a head for space travel!