Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

Brexit court defeat for UK government [BBC News]

Everyone who voted to remain are on the edge of their seats, clinging to their hats, as this ray of hope was announced last week. The High Court ruled that Parliament must vote on whether the UK can leave the EU. With this news the pound strengthened, as did the possibility of Brexit turning to Bremain.

Be Part of This Year’s 3rd Annual Event Industry Pulse Report [Eventbrite Blog]

It’s that time of the year again where we ask all those in the event industry to join our survey, to chart the changes in the industry since our last report, as well as the new event trends that are emerging. Take just a few minutes to fill in this quick survey, which will benefit everyone in our industry.

MARKETING

Instagram’s new shoppable photos are a glimpse at its e-commerce future [The Verge]

A glimpse of what’s to come as Instagram showcases their new shoppable photos. These images will have links to the products featured, allowing people to click and buy from the image. Opinions differ as to whether this is a good or a bad thing for the social channel, what are your views on this?

How to Use Psychology to Maximize Social Engagement [Quicksprout]

It’s no secret that a lot of advertising we are exposed to is based on the science of human behaviour. So why not leverage this, and take a look at how you can use consumer psychology to increase the number of attendees that come to your event.

TECHNOLOGY

Facebook now has more users on mobile devices than anywhere else [Mashable UK]

If you had any doubts of just how significant being mobile first is, look no further than Facebook, which now has more users on mobile devices than anywhere else.

Uber’s New App Wants to Be More Than Just Your Chauffeur [Inc]

Something that has always annoyed me about Uber was how the destination and price always seemed secondary to where I was at the moment I was using the app. Thanks to an update, your destination is now the most important piece of data, with prices and options displaying afterwards, making the app journey (no pun intended) a lot smoother. But there are a few more updates worth checking out too – see the article above for more info.

PRODUCTIVITY

Work Smarter, Not Harder: How to Turn More Website Visitors into Attendees [Eventbrite Blog]

You’re working hard to drive traffic to your event page, but this isn’t converting to attendees, why not? In this report, we’ll show you why people aren’t converting and how working smarter, and not harder will help convert visitors to attendees.

Three Tips From A Neuroscientist On How To Be The Most Productive Multitasker [Fast Company]

Neuroscientist Adam Gazzaley gives his three tips on how to be the most productive multitasker. Spoiler alert: sometimes it involves not multitasking at all!

IN OTHER NEWS…

This Brutal Montage Of ‘Unsatisfying’ Moments Is Pure Agony [Huffington Post]

As an event organiser, I am sure you’ve had those moments of pure agony, where something that was suppose to be so simple, becomes an absolute chore. Click through on the video above and you’ll see some moments of agony that are sure to challenge even those that you’ve suffered.