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Happy Monday everyone! We hope you had a great weekend.
As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.
Enjoy!
EVENT NEWS
Event industry reacts after Donald Trump wins US presidency [C&IT]
The news of Donald Trump winning the presidential election has shocked many people, and many industries are now trying to figure out what the implications of this election will have. Find out what the event industry thinks in this article above.
See Liberal Facebook and Conservative Facebook, Side by Side [Wall Street Journal]
Continuing with the election news, we are sure you have seen a lot of criticism of Facebook, mainly regarding its trending topics highlighting bias, fake news, opinions etc. The Wall Street Journal has created an interesting site, showing you the Liberal and Conservative posts side-by-side. It’s very interesting comparing the two and scary to think what some ‘news outlets’ were publishing.
Research aims to get to the heart of London’s influencer events [Event Magazine]
A report compiled by xPure, an insights, research and talent relations agency launched last week by XYZ focuses on the impact of influencer marketing, exploring the world of London’s influencer events and seeking to measure ‘what is cool’. If you want to find out the results, click on the link above.
MARKETING
Search engines are ever changing, which makes SEO and content creation ever harder to create and get in front of the right audience. In this post, Hubspot talks through the changes they have seen, what they expect to see in 2017, as well as tips to help you with your content creation and SEO.
7 Social Media Marketing Trends That Will Dominate 2017 [Forbes]
It’s getting to that point in the year where we look forward to the year ahead of us and start predicting what we think 2017 will bring. In this post, you’ll find seven social media marketing trends that will dominate 2017 according to Forbes.
TECHNOLOGY
HubSpot Marketing Free [Hubspot]
During Hubspot’s big event, Inbound 2016, they made a huge announcement regarding their new project, Hubspot Marketing Free. This inbound product shows you who leads are and what they do on your site so you can turn them into customers. And the price tag for the use of this software? FREE! If you’re looking for new tools to measure your inbound marketing efforts, this could be just what you needed.
PRODUCTIVITY
How to Be an Agile Event Manager [Eventbrite Blog]
In an era of short lead times, rapidly developing tech and constantly changing trends, being able to quickly respond and adapt is essential. Those event managers who either can’t or won’t adapt, risk being left behind. It’s time to learn how to become and agile event manager.
This Cute Infographic Could Massively Change Your Life for the Better [Inc.]
As well as being in the amazing format of Pacman, this infographic grabbed our attention as it goes through the anatomy of a successful goal. If you are like us, and already thinking about new years resolutions, whether in your personal or work life, this infographic is a great starting point.
IN OTHER NEWS…
The Christmas 2016 advertising battle begins [BBC News]
With Halloween out of the way, all eyes are looking forward to the next season of festivities, which is of course, Christmas. And so with it comes the battle of the Christmas ad. John Lewis led the pack the last couple of years, but many other people have stepped up their game, looking to usurp the Christmas ad throne. Which ad do you think should be crowned the best this year? Let us know!
